Sunday, 15 January 2017

Uniqlo: Turn Up The Heat



                   From Vogue, London. February Edition





                This short article first caught my eye in Vogue: London because of the image that accompanied it. Showing thermal/heat technology within the picture instantly told me this would be about some kind of fibre technology; which as I am learning about fibres and yarns more within my specialism, I am finding more and more interesting.  There is so much new technology available within textiles that I am keen to learn about them and hopefully, at some point, use them within my own work. Secondly I was intrigued by the quote ‘Where fashion meets fibre innovation’. Most of my work tends to be catered around fashion so finding an article that includes both of my interests I found instantly compelling.


                Near the end of the article it mentions about using this new heat technology under sportswear. As a runner I am constantly looking for winter sports clothing that can keep you warm, is lightweight, and flexible. It can be extremely difficult trying to find something that caters for all three aspects

                Although the previous three factors I mentioned for winter sports clothing are the most important, as a textiles student, I also want it to be fashionable. Therefore the fact that this brand and technology is in the third most well-known fashion magazine in the world, has quite a big influence on how trendy it is.




HEATTECH Clothing | Thermal Wear| UNIQLO.com. (2017) Uniqlo.com. [Online] [Accessed on 15 January 2017] http://www.uniqlo.com/uk/store/feature/uq/heattech/women/?hp=sli1_20170101 

No comments:

Post a Comment